The End of Data Quality...

...as we know it.

"This will be the decade of data." So says Dev Khare at Venrock, the venerable venture capital firm. "The main dimension of competition," he adds, "has shifted to data and the intelligence that comes with it." While I may not agree data inherently...

Read more & share comments

Customers are from Venus…

...Leads are from Mars.

The transformation of leads into customers is frequently a major bottleneck in the operational and analytical aspects of CRM. Not to mention an impediment to harmonizing sales and marketing operations and interacting with prospects and customers....

Read more & share comments

“Bitch Dog”

No kidding. This was the name on LaChania...

…Govan’s monthly Comcast bill. Apparently, after repeated service complaints from LaChania, a vengeful customer service rep decided to change LaChania’s name to something far less elegant sounding. So is this a MDM or CRM issue, as suggested...

Read more & share comments

Corporate Mitosis

You may have heard. Motorola split...

…into two publicly traded companies. For their many vendors, this will be an issue.  “Corporate mitosis” impacts business data, transactions, interactions and analytics.  Customer breakups disrupt sales, marketing and service operations...

Read more & share comments

2,500 Fortune 500 Customers?

This is how many Fortune 500 companies an...

…executive conference center claims to have as customers.  You might blurt “huh?”.  But that’s what the magazine ad states. It’s right there.  On page 14.  In one of those airline magazines you read during takeoff. Okay, so how...

Read more & share comments


Tell us what you would like to learn more about …

 


MDM-Empowered CRM™

Perera provides industry-focused, business, data and technology consulting services that marry Master Data Management and Customer Management solutions to drive top- and bottom-line growth…Read more

GAIN INSIGHT

‘Customer Model’ versus ‘Customer Data Model’. What’s The Difference?

Stay tuned for this new vid from Perera. Coming soon to a monitor near you. …View video

NEWS & EVENTS

As part of anticipated growth in its MDM-Empowered CRM consulting services and solutions, The Perera Group opens a new office location on West Olympic Boulevard in Los Angeles, CA.