What 'Identity' Means...

...Implications for Customer Data Management...

Lately, I’ve been bothered by the word identity. Seems I run into it all the time in reference to identity management, identity resolution, contextual identity, digital identity and even identity theft. Maybe it’s a bad case of cognitive...

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Sizing Up Data For CRM

...'Big' Doesn't Mean 'Valuable' Data

Unless you’ve been a castaway without wireless service for much of the past year, you couldn’t easily ignore all the big talk on Big Data and its offspring, Predictive and Prescriptive Analytics. Considering Big Data was born out of converging...

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The End of Data Quality...

...as we know it.

"This will be the decade of data." So says Dev Khare at Venrock, the venerable venture capital firm. "The main dimension of competition," he adds, "has shifted to data and the intelligence that comes with it." While I may not agree data inherently...

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Oracle Applications Users Group COLLABORATE 2011

On April 14, 2011 Perera presented: “Deploying…and...

Oracle Applications Users Group COLLABORATE 2011 Perera presented: “Deploying…and Leveraging Master Data Management (MDM) In A Healthcare Provider Environment”

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Customers are from Venus…

...Leads are from Mars.

The transformation of leads into customers is frequently a major bottleneck in the operational and analytical aspects of CRM. Not to mention an impediment to harmonizing sales and marketing operations and interacting with prospects and customers....

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MDM-Empowered CRM™

Perera provides industry-focused, business, data and technology consulting services that marry Master Data Management and Customer Management solutions to drive top- and bottom-line growth…Read more

GAIN INSIGHT

‘Customer Model’ versus ‘Customer Data Model’. What’s The Difference?

Stay tuned for this new vid from Perera. Coming soon to a monitor near you. View video

NEWS & EVENTS

Contextual Identity, Graph Databases and Connection Integration in CRM. Check out article…and comments at SmartData Collective
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